Corporate strategies\’ consulting is, in its truest essence, a dirty business. Few understand this tiny, yet elite genre of consulting and even fewer are masters of its concepts. The same principles applied by this select faction of specialist should be applied by CEO\’s and company executives in all industries.

First and foremost, executives must understand the idea of power. There are certain unbreakable laws necessary for the ascension of professionals to positions of influence and power within an organization or industry. Here are a few of the concepts applied by serious corporate strategies consultants that are mandatory prerequisites for the rise and maintenance of power in the corporate world.

The individual seeking to take a position of power must possess the ability to customize and facilitate a turn-key solution to transform the fate of a crumbling company. They must have the ability to construct an infrastructure that perpetuates growth and stimulates longevity and stability. Power, in a corporate sense, is purely economic without excuses of any kind that is driven by greed, self assured stamina and the inability to accept anything but a number one position in their specific industry genre.

The ability of an individual to prompt a capable executive group to \’die hard\’ action and a no holds barred mentality is what will save a company from being a statistic. The unrelenting passion to win and the tactical action of this executive to strap the burdens of a company and its employees to his back and take responsibility for all that is to come, good and bad, to absorb the stress, anguish and deprivation of sleep due to mission focus are characteristics of a leader that will step into any company in any situation and deliver them from failure to profitability and growth.

This individual will assimilate into a battle while forcing the war to transfer its current to his terms. He can break through industrial and bureaucratic chaos and capture the essence of the obstacle and create multiple synergetic strategies to inject the corporate growth engine with rocket fuel. An executive primed for corporate power wears a velvet glove over an iron fist and is quiet and calm yet calculating in demeanor. He can step into negotiations composed and cool while simultaneously eying up the jugular of everyone in the room, scanning those present for weakness and chinks in their armor, preparing for psychological attack at the perfect time to press the mission of his agenda that much further adding security to his company.

This individual will not fall for the false lore of friendship from potential competition but will reciprocate like a gentleman to those initiating camaraderie while keeping them at arm\’s length and will always release enough rope to allow those around him to hang themselves if it means strengthening his company and position in his industry. The executive who has achieved the art of power will be able to prick the underlying wound of his target to find weakness then step back and watch them self-destruct as it is easier to do this then verbally pointing out the individual on the executive team who is the weakest link.

Most professionals who have mastered the above find themselves in consulting positions and are hated by their client\’s employees but loved by the shareholders. If you own a business or are in a senior position at a corporation, try applying some of these characteristics to your daily repertoire and watch the response of those around you. You\’ll find that you will naturally fall into a position of power because of the strength that these characteristics hold in the psyche of those around you. You\’ll become the problem solver and the \’go to\’ guy who has a reputation for being able to structure any situation so that your company lands on top. Get ready for rapid promotion, real leaders are hard to find and will usually take a bidding war to keep.

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With legions of halfwit, template loving business plan wannabe writers polluting the web it\’s no mystery that companies are having a tough time getting funding. It use to be that when a company was ready to get down to business for serious expansion they would call a consultant that would help them bring all the pieces together in a strategic fashion and then this consultant would take their extended industry knowledge in combination with the unique concepts of the client\’s business and he would author a business plan.

This business plan would include everything that the venture capital firms, angel investors, private investors and institutional lenders would need in order to make a quick, no nonsense decision about whether to fund the company and how much equity they would get in return.

Today with the cancerous cloud of predatory consultants seeking out startup business prey to suck dry that businesses are too broke and exhausted to move forward with a solid consultant after they have been through the costly obstacle course and fun house of mirrors set up by wannabe consultants who reel in their prey with a few big words and industry terms and at the end of the day, they are going to put your business plan together with some cracked template software that spits out overly generalized business plans that receive laughs and snickers before being tossed in the trash by investors and venture capital firms.

If you want a real business plan, call a consultant that is completely submerged in the venture capital industry and has experience with plugging businesses into the capital machine. An consultant will first give you a consultation so he can assist in any corporate structuring or turnaround issues that need attention before the business plan is together. After the company\’s structure is complete with executives, solid management, strategic partners, advisory board and board of directors, there is still one more thing to do before the business plan. You must decide what mechanism you\’re going to use to raise capital. Are you seeking debt or equity investment or both, how much equity you will give away for the amount of cash you\’re seeking. How many shares does your corporation currently have and so on. You\’ll most likely need to put together a private placement or consider taking your company public on the otcbb. After all this is done then it\’s time to write the business plan.

Don\’t shoot yourself in the foot, don\’t write the business plan yourself, when you\’ve found a consultant, here are the topics that should be covered in the business plan (this knowledge will help you audit their work before you even hire them). The table of contents should read, at a minimum, like this: executive summary with objectives, keys to success and strategic advantages; Market, Market: Growth and Development Analysis with Industry Analysis and Location Based Services; Current company position with Company overview and vision, key successes to date, technical achievements and commercial position, include info about your technology platform. Talk about your management team, product and services offering, competition, market entry/ Five Forces Analysis, barriers to market entry, comparable business model, target market needs, target market characteristics, market demand drivers, PEST analysis, SWOT analysis, marketing implementation and strategy overview and tactical components, process development map, financial model and projections.

There you have it, the process to follow before the business plan is written and the concepts to be covered in the business plan so that you get the attention you need from investors and the money you deserve for your business.

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Structure your company should spearhead your capital raising initiative. Make sure that your corporate layout is conducive to creating and retaining investor and venture capitalist attention. You should have a solid and elite executive team composed of the best of the best that your industry has to offer and if you can\’t attract those in the upper echelon of your business genre, you need to take an active approach to branding them as experts using on and offline PR campaigns labeling yourselves as industry experts who are innovating industry changing solutions. Create a stir, be controversial (but not offensive) and be ready to back up your stir with empirical evidence of your knowledge and success. You should have an advisory board and board of directors composed of industry specialists. Each individual should represent a forte that makes investors start to salivate when they are reading the bio section of your business plan. They should be able to contribute with contract negotiation, strong alliance introduction capabilities and more. When choosing professionals to fill the void of adviser and director positions you should think in terms of corporate \’growth\’ and \’stabilization\’.

Next you want to make sure that your entity is prepared to receive debt and/or equity capital. You\’ll need a solid business plan, don\’t write it yourself, you\’ll only hinder your ability to raise capital. Call a professional to write your strategic business plan. Next you\’ll need a way to distribute equity or debt shares, a Private Placement Memorandum is the most common mechanism for helping companies raise capital quickly and easily while staying within the regulation guidelines of the SEC. Your PPM must be written by a professional to deliver the ultimate protection for your company while simultaneously spelling out the technical intricacies of your business to the investor.

Now that your company is structured properly, you have a business plan and a PPM, you are ready to start raising capital. Your first call should be to a corporate turnaround consultant with an arsenal of global funding contacts composed of all the necessary contacts such as: venture capital firms, private equity firms, angel investors, private investors, accredited investors, structured finance firms and so on. This turnaround consultant, if they are part of an established firm (always use a small boutique firm if you can find one, they are much more affective and one on one than the larger firms and tend to get the job done quicker without the headaches) they will have a service call and \’Investor Finder\’ service. They will reach into their gargantuan bag of contacts and give you so many funding options your head will spin, thus, making your fund raising efforts fast and painless.

Now that you achieved your first round of fund raising it\’s time to get serious. Yes! It\’s time to take your company public. Stay away from Pink Sheets and Reverse Mergers, you\’ll only regret it. If you are a smaller business or a startup, your best bet is the OTCBB. Go back to your turnaround consultant and have them start putting you through the sec audit, sec registration, FINRA registration and Market Maker joint venture and S1 filing. They should be able to handle the entire \’going public\’ process for you and in 4 to 7 months, you\’re public and trading.

Be sure to take advantage of the multitude of strategies to capitalize off of your securities. Remember there are many ways to capitalize off of your shares, selling shares through your market maker, continuously engaging in heavy PR to stabilize and enhance your stock price and another way that many entrepreneurs don\’t consider as an option when raising capital, the almighty hedge lender will can lend your company money against your collateralized securities. Yes! Use your stock as security for financing. After you pay off the loan, line of credit or lease you get those shares back (be sure that your lawyer audits your contract with the lender to keep away from any convertible stock clauses). So now you are raising capital by selling stock as well as the \’on demand\’ loan or loc concept of security backed lending.

Congratulations! You\’ve just completed \’Real\’ corporate finance 101! Now get out there, put your company together and start raising the capital you need.

For Corporate Consulting or Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

Myths surrounding affiliate marketing are appealing as well as attractive, although quite a few individuals are inclined to believing that it\’s something capable of providing them great amounts of money overnight.

Therefore, they head to into affiliate marketing with nothing but misconceptions and unrealistic notions of money on their minds, never realizing that they are going to make mistakes which might prove to be their downfall.

All in all, affiliates that are certain to fall in the industry are people who do not exert enough effort to understand each thing that\’s involved in that business that they\’re in. Understanding their path through trial and error would prove to be beneficial to them, as there\’s no other method to make it than to go slowly.

Find out what the most frequent mistakes affiliates make commit may dispel that gloom about myths surrounding affiliate marketing through fixing some erroneous idea about it.

It may also be able to make people that are concerned understand that just like any other industry, there are do\’s and don\’ts involved in this business if they wish to make all of their steps count. The first common error which make is their gross lack of awareness concerning ideas which are involved in their industry and this concerns to their knowledge of search engines specifically.

Understanding and knowing their path through trial and error would ultimately be good for them, since there is no other way to succeed than to go through any path slowly but, in fact, surely.

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If you own or run a company that is trying to raise capital in the current economic conditions you\’ve undoubtedly been challenged by the limited funds available. Investors are more difficult to find and the individuals that are actually willing to part with their cash are even tougher to find. You\’ve talked to friends, family members, your cpa and your attorney but trying to get them to invest is like drawing blood from a stone, it\’s just not happening.

There is an easier way. Most broker dealers and market makers have an emergency number in their Rolodex that reads \”Investor Finder\”, these specialist consultants are brought in when there is nowhere else to turn for cash. A true Investor Finder has 1,000\’s of investor contacts that they can call on to get funding for their clients and are constantly using online viral strategies to attract more investors to their database.

An investor finder usually is not a licensed securities broker/agent or attorney; instead they are traditionally consultants that are active in the investment banking facilitation aspect of the industry. Being that they are not licensed they do not accept equity payments or percentages; instead they work on a flat fee basis.

A good consultant in this genre can bring in 30 to 70 real investors per day and it\’s up to the client to sell the opportunity from there. A typical lead from an investor finder will be an investor or investment firm that is responding to the consultant\’s opportunity introduction email or snail mail mailing, they have read about the opportunity and they respond one of two ways, either they are calling into a phone room to be screened and qualified or they are contacting the client directly.

Many times the investor doesn\’t know that they are part of the \”finder\’s\” database but do recall signing up to receive investment opportunity updates, so either way the investor is solid and active. If you are trying to raise capital and need real results quickly and can\’t afford to waste time begging for cash, you need to seek out a qualified Investor Finder consultant and make your fund-raising efforts fast and easy.

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